Pricing
Studio thinking,
accessible pricing.
Credits every month
150 or 500 credits refreshed automatically on your billing date.
Finished visuals, not drafts
Covers, posters, social visuals and campaign assets from one Visual DNA.
Cancel in one click
No commitment. Purchased credit packs stay yours forever.
Free
$0
To discover your first creative direction and Visual DNA.
50 welcome credits, one time
≈ 10 images to start
Create images, variations and campaign assets. Credit cost is always shown before generation.
- 1 active project
- Visual DNA
- 3 Creative Directions
- Basic Creative Director
Creator
$25 / month
For artists and creators building their visual identity.
150 credits every month
≈ 30 images per month
Create images, variations and campaign assets. Credit cost is always shown before generation.
Monthly credits refresh on your billing date.
- 10 active projects
- Cover, poster and social visuals
- Campaign assets from one hero image
- Launch planning and social calendar
- Your whole library in one place
Pro
$59 / month
For professionals creating complete campaigns regularly.
500 credits every month
≈ 100 images per month
Create images, variations and campaign assets. Credit cost is always shown before generation.
Monthly credits refresh on your billing date.
- Unlimited active projects
- Full campaigns, several projects at a time
- More variations and refinements
- Priority for the heaviest creations
How credits work
One balance. No surprises.
Credits are used when Fair Fab Universe creates something for you. Different creations consume different amounts, and the exact cost is always shown on the button before you confirm.
Monthly subscription credits
Monthly credits refresh on your billing date.
They are replaced at each renewal, so they do not accumulate from month to month.
Purchased extra credits
Extra credits stay in your account until used.
They are never removed at renewal. Monthly credits are always spent first.
Extra credits
Top up when you need more.
Extra credits stay in your account until used.
50 credits
$9
150 credits
$25
500 credits
$59
Pricing FAQ
Everything about credits.
What is a credit?
A credit is the unit Fair Fab Universe uses when it creates something for you: an image, a Visual DNA, a set of creative directions, a campaign plan. Heavier creations cost more credits than light ones.
How many credits does an image cost?
One image, cover or campaign asset costs 5 credits today. Text-based work costs between 1 and 3 credits. The exact cost is always displayed on the button before you confirm.
When do my monthly credits reset?
At each successful monthly payment. The new allowance replaces the previous monthly balance, so monthly credits do not accumulate from month to month.
Do purchased credits expire?
No. Credits bought in a pack stay in your account until you use them, and they are not removed when your subscription renews or ends.
What happens when I run out of credits?
Creation is paused until you top up. You can buy an extra pack at any time, or move to a plan with a larger monthly allowance. Your projects and assets stay untouched.
Can I cancel anytime?
Yes. Cancel from your account page. Your plan stays active until the end of the period you already paid for, and purchased credits stay in your account afterwards.
Can I use my creations commercially?
Yes, subject to our terms and the terms of the AI providers we use: covers, social media, advertising, merchandise and campaigns. We cannot guarantee copyright ownership of AI-generated output, so for work that must be exclusive, commission original artwork from Fair Fab Creative. Full details in the AI Content Policy.
What is Visual DNA?
It is the creative system of your project: palette, mood, image style, typography direction, graphic language, characters and references. Every asset the platform creates follows it, so your universe stays consistent everywhere.
What is the difference between Creator and Pro?
Creator suits one artist building a visual identity, with 150 credits a month and up to 10 projects. Pro suits someone shipping campaigns regularly, with 500 credits a month and unlimited projects.
Full details in the Billing & Cancellation and AI Content Policy.
Fair Fab Creative services
Prefer a professional team?
Platform subscriptions and bespoke agency services are separate. Choose the level of human art direction your project needs.
Start your universe
$490
Creator universe
$1,290
The complete universe
$2,990
Fair Fab Creative — Professional Services
Want Fair Fab to create it for you?
AI helps you explore your universe. Fair Fab Creative can professionally bring it to life.